The PLR license gives the purchaser the right to alter the product in any way they see fit and then sell it as their own.
This can include changing the content and rebranding it. Due to the fact that there can be many people buying a PLR product, no one, other than the original creator, can claim copyright.
Example: If you purchase an article with PLR, you can modify the content, add your name as the author (but not 
), and then publish or sell it under your brand.
